Information Mass
The weight a claim carries in an attention economy.
Attention Energy
The finite focus a mind can spend. It is allocated, and it runs out.
Narrative Gravity
The pull dominant stories exert on nearby claims.
Emotion Charge
The affective intensity attached to a signal.
Symbol Particles
The smallest units of meaning: an image, a word, a gesture.
Cognition Terrain
The landscape of beliefs and the paths people take across it.